The committee chose to use the term Weaving bridges because it is literally brings two cultures together – Indigenous and Non-indigenous – to weave the creations that make up the whale. Yarn to yarn… telling stories and weaving.
Matt continues working on our Guringai Festival documentary for Manly and Warringah Councils. Participants carry framework for art installation into Queenscliff Surf Club to get ready for its unveiling for tomorrow. This is the culmination of two months of work. Sorry we can’t show you the framework… just yet.
And another clever video from Old Spice… They have gained in marketshare and are popular again. They made a cheeky video and since then, their sales have grown… Over 47 million viewers can’t be wrong! https://www.youtube.com/watch?v=owGykVbfgUE and not a penny was spent buying ad space for these eyeballs.
Last week, I was in Wellington working and on the way over was pleasantly surprised to see the clever way Air New Zealand used video. By utilising the Hobbit theme, they managed to not only capture and keep their passenger’s attention for the entirety of what is normally a very boring but important announcement, but also these passengers have been forwarding the video link on. I have done the same and am doing it again now. Today with about 11.5 million views, that video has proven to be a better investment than if they had spent millions on a commercial. Just goes to show you that a clever video is worth more than anything. Way to go Air New Zealand.
About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. (Source: Eloqua)
In the lead up to the election, Matt has been working with Jon Donnison on some economic pieces. You can see their latest work here: http://www.bbc.co.uk/news/world-asia-23940227 The piece focusses on the Hunter Valley.
Our ArtHouse website is online. We are very excited and hope you enjoy watching our video portfolio.